Reaching a commercial balance
A shopping centre’s success results from the subtle alchemy of commercial balance. Wilhelm & Co therefore operates according to 4 guidelines:
1. Lay-out/location of the tenants: from the very beginning, the best lay-out is put in place to optimise the flow of shoppers.
2. Innovation: new tenants on the local market will always be favoured to differentiate the shopping center from its potential competitors.
3. Adequate selection of tenants: tenants are always chosen according to the socio-economic reality of the mall’s client base.
4. Uniqueness: searching for subsidiary activities with little or no profit (a nursery for children, services, leisure) is part of our Marketing, as we believe they are essential for the prosperity of the mall. Our goal is to provide our visitors with a new shopping experience by offering a well-balanced, natural, comfortable and safe shopping environment.
